Travel Card Target Market Determination
A. About This TMD
Afmoom Trading Pty Ltd t/as Bless Payments ACN 663 026 846 AFSL No. 549100 (Bless Payments, us, we, our) is the issuer of the non-cash payment product described in this Target Market Determination (TMD).
Bless Payments provides a mobile application that offers you a sophisticated overseas payment solution via your Bless Payments Account (Account). The Bless Payments debit card (Card) is a non-cash payment product that is linked to, and operates from, the Available Balance held in your Account, and which allows you to make payments for goods and services with merchants who accept Visa.
The Card is issued by Bless Payments. Hay Limited (ABN 34 629 037 403) (Hay), as the Visa licenced issuer, sponsors Bless Payments into the Visa payment network. Hay is not the issuer of the financial product.
This TMD is effective from 10 July 2026 and relates to the Card issued by Bless Payments.
This TMD describes:
- the class of customers that comprise the target market for the Card;
- any conditions or restrictions on how the Card may be issued; and
- events or circumstances which will cause us to review the TMD.
The TMD is not a replacement for the terms and disclosure documents which govern the Card. We encourage you to read and consider the Product Disclosure Statement, the Terms & Conditions and the Card Terms, which are all available on our website (https://blesspayments.com/en/legal), before deciding whether the Card is appropriate for you.
B. Product Description
The Card has been designed to provide users with an easy to use solution to make payments for goods and services, and to withdraw cash from ATMs, by drawing on the Available Balance held in their Account. The Card is a Visa debit card and may be issued as a virtual card or a physical card. The Card is only available to existing Account holders and is accessed and managed digitally through our mobile application, which can be downloaded from the Apple App Store or the Google Play Store.
By activating and using the Card, users can access the following services:
- make payments for goods and services at merchants who accept Visa debit cards, including contactless transactions;
- withdraw funds from ATMs, including overseas ATMs, subject to applicable limits; and
- make payments in foreign currencies, which are converted into AUD and processed using the foreign exchange rate determined by Visa at the time of settlement.
The debit value of the Card is equal to the Available Balance at any particular time. Transactions will only be authorised where there is sufficient Available Balance and the applicable spend limits have not been exceeded.
C. Attributes and Target Market
The TMD is required to disclose the key attributes of the Card and when they are likely to be consistent with the identified target market for the Card, which is based on the likely objectives, financial situation and needs of customers.
| Needs, objectives and financial situation of customers within the target market | Product attributes |
|---|---|
| A person who is technologically literate and prefers to use digital-only channels and does not require face-to-face assistance to use the product. | Customers can only access and manage the Card through the Bless Payments mobile application, which is available on the Apple App Store or Google Play Store. |
| A person who holds a Bless Payments Account and wishes to spend the funds held in their Account on goods and services, or withdraw those funds from an ATM. | The Card is only available to existing Account holders. The debit value of the Card is equal to the Available Balance held in the Account. The Card cannot be used to access credit or to spend beyond the Available Balance. |
| A person who wishes to make payments at merchants who accept Visa debit cards, including while travelling or transacting overseas. | The Card may be used to make payments for goods and services at merchants who accept Visa debit cards, and to withdraw funds from ATMs, both in Australia and overseas, subject to applicable limits. |
| A person who is comfortable with foreign currency transactions being converted into AUD at the foreign exchange rate determined by Visa, and who does not require multi-currency or foreign exchange trading functionality. | All transactions are conducted in AUD. Transactions in foreign currencies are converted into AUD using the foreign exchange rate determined by Visa at the time of settlement. The Card does not provide multi-currency balances or foreign exchange trading or speculation functionality. |
| A person who requires modest day-to-day spending and cash withdrawal limits for personal use. | Transaction and ATM withdrawal limits are imposed. The Card is intended for personal use and is not designed for high-value transactions. |
D. Distribution Conditions
We apply the following distribution conditions so that the Card is likely to be provided to customers in the target market:
| Condition | Reason |
|---|---|
| The Card is only distributed by Bless Payments through its mobile application. | This distribution model is consistent with the target market's preference to use digital-only channels. |
| The Card is only distributed to existing Bless Payments Account holders who are individuals over the age of 18. | The Card draws on the Available Balance held in the Account and is intended to be used for personal card transactions internationally and domestically. It is not intended for business use. |
| The Card will only be issued once the customer has satisfied Bless Payments's eligibility criteria and due diligence checks, and has activated the Card in the Account. | These procedures are intended to confirm that the customer meets the eligibility conditions which apply to the Card and to comply with our AML/CTF obligations. |
| The Card will not be distributed to customers who are seeking multi-currency, foreign exchange trading, or credit functionalities. | The Card is a debit product that draws on the Available Balance and processes all transactions in AUD. It is not intended to be used to obtain credit or to trade or speculate on foreign currencies. |
| The Card will primarily be promoted through digital channels, including social media and paid ad platforms. | A focus on digital marketing aligns with the target market's preference to use digital-only channels. |
E. Review
We will review this TMD on an annual basis, or earlier if other circumstances require a review of the TMD.
A review will be undertaken immediately upon the occurrence of a review trigger, which is:
- the introduction of new products or major features;
- any material change to existing products or major features;
- a change to any law, regulatory guidance or industry code which has a material effect on the terms of the Card;
- a significant number of complaints with respect to the Card;
- where there are significant dealings in the Card which are not consistent with the identified target market or this TMD; or
- where our reporting and monitoring procedures identify a need to review the TMD.
F. Reporting
We will collect and analyse information about the Card on an ongoing basis to determine whether the TMD remains appropriate. The type of information we will collect includes:
- product performance data which may include numbers of new card activations, cancellation rates and dormant cards;
- customer feedback and complaints on product experience, including the volume and category of complaints received;
- general feedback from other sources, such as regulators, third-party suppliers and other stakeholders; and
- information or data which may suggest that there are significant dealings in the distribution of the Card.